Objective Look
Single area · PPC · One week

PPC Audit

A detailed, unbiased review of your paid ads.

Paid media hides waste in plain sight — broken targeting, untracked conversions, budgets bleeding into clicks that never convert. A focused, one-week diagnostic of exactly where money is lost, where performance is blocked, and what changes lead to safer, more profitable campaigns.

  • One week, two calls — every account, campaign, and conversion path reviewed.
  • Exactly where spend is wasted, quantified.
  • The changes that make campaigns safer and more profitable.
Request this audit From $750

Starting price — final quote depends on your ad spend & account size.

What we check

In plain language

A one-week review of where your budget goes — and what it actually buys you.

Account structure

How campaigns, ad groups, and settings are organized — and where structure itself is dragging down performance.

Targeting & audience quality

Who you're actually reaching, where targeting is broken, and which audiences are quietly wasting budget.

Messaging & landing pages

Whether ad promises match the page people land on — and where that gap kills conversions.

Wasted spend & keyword efficiency

Exactly where money leaks: dead keywords, irrelevant clicks, overlap, and bloated bids.

Tracking & conversion accuracy

Whether you can trust your numbers at all — broken tags, double-counting, and missing conversions.

Bidding, budget & conversion flow

How bids and budget are allocated, and where the path from click to conversion breaks down.

What you get

Where the money goes

A precise picture of your paid performance — and the changes that pay for themselves.

A roadmap of high-ROI changes

The fixes that recover wasted spend and lift performance first — ranked, not dumped.

Plain-language explanations

Not "low IS." Instead: "you're losing this many impressions to budget, and here's what it costs."

Priorities and effort

What to fix now, what can wait, what needs real work, and what your team can do today.

Independent recommendations only

We don't manage ads, so you won't get advice designed to hand us the account. Only what's genuinely needed.

Who needs it

Who needs a PPC audit?

If you're spending and hoping — this is where the guessing stops.

Businesses that:

  • Suspect they're overpaying for results they can't trace.
  • Want to validate or challenge what their agency reports.
  • See conversions but can't tell which spend actually drives them.
  • Are about to increase budget and want a sanity check first.
  • Need to scale spend safely, without multiplying the waste.
What we'll need from you

Access — or an export

Paid performance lives inside your ad accounts, so this one needs a look inside. Read-only access is ideal, but a data export works too — your call.

  • Read-only access to your ad accounts (Google Ads, Meta, etc.) — or a PDF/CSV export of campaigns, ad groups & performance
  • Access to your analytics / conversion tracking — or an export of conversion data
  • The landing-page URLs used in your campaigns.
  • Which markets, products, or goals the spend is meant to drive.

Without account access or an export, spend-efficiency findings are limited — access or a report is what makes the PPC audit precise.

Timeline
01 — Brief call

15–20 minutes

We confirm scope, accounts, goals, and how you'll share access or exports.

02 — One week of analysis

The deep dive

Structure, targeting, spend efficiency, tracking accuracy, and conversion-flow review, with competitor context.

03 — Debrief + full results

Walkthrough & plan

A clear walkthrough of where money is lost, a short action plan, and straight answers to every question.

Request an audit

Want clarity on your ad spend?

Tell us roughly what you spend and where it hurts — we'll respond within 24 hours with scope, a fixed quote, and a start date.

From $750 · scaled to your ad spend & account size
One week · brief call + debrief call
Exactly where spend is wasted, quantified
We don't manage ads. The report is the product.
Other single-area audits

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