An independent read on the marketing you're about to buy.
Financial, legal and tech diligence get a specialist. The marketing — often the engine behind the revenue you're paying for — usually gets a glance. We're the workstream that checks whether the growth is real, whether it survives the deal, and what the marketing is actually worth. Independent, because we have no stake in the transaction closing.
A diligence-grade read on the target's marketing — the asset, the risks, and the cost to keep it running after close.
Where the revenue actually comes from, how durable each channel is, and whether the trend is organic momentum or paid spend papering over decline.
Customer-acquisition cost, payback, and whether the economics hold as spend scales — or quietly break the moment you push the budget.
Reliance on a single channel, platform, account, agency, or person — and what happens to the pipeline if any one of them walks after close.
Brand equity, SEO and domain authority, content library, audience and list ownership, and the data and tracking that should transfer with the deal.
Bought or bot traffic, black-hat tactics, search penalties, trademark and compliance exposure, and reporting built to flatter rather than inform.
What it truly costs to maintain the current trajectory — the spend, tooling, and headcount the model needs that the seller may not be showing.
Clear enough for the investment committee, specific enough for the negotiation.
Issues sorted by severity — the deal-breakers first, in plain language, with the evidence behind each one.
The specific things to warrant, price in, or walk away from — leverage you can use at the table.
An honest read on the marketing as an asset, and the real cost to keep it performing once the seller is gone.
We don't sell marketing and we're not paid to close the deal. The verdict is the product — advisory, not a statutory audit.
When the marketing is a big part of what you're buying — and nobody independent has looked at it.
We slot in alongside financial, legal and tech diligence — to your timeline and your data room, in a format your committee already reads. Advisors are welcome to bring us in white-glove as the marketing leg of a wider review.
Tight timeline or thin data room? We scope to what's available and flag what we couldn't verify — clearly, rather than guessing.
We confirm the target, the timeline, what's in the data room, and the questions that matter to the deal.
Channels, economics, the asset, and the liabilities — verified against data, not the pitch deck.
A risk-rated report and a live walkthrough for your team — in time to act before you sign.
Tell us about the target and your timeline — we'll respond within 24 hours with scope, terms, and how we'd fit your process.
The same independent eye, pointed at a different question.
Already have an agency? Find out whether you're overpaying — your spend and their reports, benchmarked.
Explore →The full picture of your own marketing — what's broken, what's working, and what's worth doing next.
Explore →A full audit plus a twelve-plus-month roadmap — for when you need direction, not just a diagnosis.
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