Objective Look
Independent · Upon request

Benchmarking

Are you overpaying your marketing agency? Let's find out.

You pay every month. The reports look busy. But you can't actually tell whether the work is worth the money — or whether a fair-priced team would do more for less. Benchmarking is an independent second opinion on exactly that: what your agency does, what you pay, and whether the two add up.

  • We review their work, their fees, and their reports — line by line.
  • We benchmark your spend against real market rates for the same scope.
  • You get a straight verdict: fairly priced, or overpaying — and by roughly how much.
Request benchmarking Upon request

Quoted on request — scoped to your setup and the number of channels involved.

What we look at

The four things that
decide the verdict

We compare what you're paying against what you're getting — measured, not guessed.

What they actually do

The real scope behind the invoice — channels, hours, and deliverables — versus what you're being billed for. We separate work that moves the needle from busywork dressed up to look like value.

What you pay

Retainer, management fees, ad spend, tool costs, and the line items that quietly add up — measured against current market rates for the exact same scope of work.

What their reports claim

Whether the numbers they show you actually prove results — or just look impressive. Vanity metrics, cherry-picked date ranges, and the questions they're hoping you won't ask.

What you get back

The results set against businesses like yours — are the outcomes in line with what your spend should buy, or is the money outrunning the work?

What you get

A straight answer, with the math

No hedging, no upsell — a verdict you can take straight to your next renewal.

Overpaying, or fair — stated plainly

A clear verdict on whether your spend matches the value — and, where it doesn't, a sense of by how much.

Benchmarks, not opinions

Your fees and results set against real market data for comparable businesses — so the verdict holds up under pressure.

What's worth keeping, what isn't

A line-by-line read on which parts of the engagement earn their keep — and which you're funding for no return.

Zero conflict of interest

We don't sell marketing, and we don't want your agency's contract. We have no reason to tell you anything but the truth.

Who needs it

Who needs benchmarking?

If "trust us, it's working" stopped being good enough — this is where you get proof.

Business owners who:

  • Suspect they're paying too much but can't prove it.
  • Can't tell whether the monthly reports actually mean anything.
  • Are about to renew a contract — and want leverage going in.
  • Are comparing agency quotes and don't know what's fair.
  • Inherited an agency relationship nobody has ever questioned.
What we'll need from you

A folder, not
a project

Most of what we need, you already have. The more you can share, the sharper the verdict — but even invoices and reports alone tell us a great deal.

  • Your current contract or scope of work.
  • Recent invoices — what you pay, and for what.
  • The last few months of reports your agency sent.
  • Read-only access to the accounts they manage. — recommended
  • What you were promised vs. what you've actually seen. — optional

Can't share everything? We work with what you have — invoices and a few reports are often enough to call it.

How it works
01 — Brief call

15 minutes

You tell us who you pay, how much, for how long, and what's been nagging you.

02 — Benchmarking analysis

The comparison

We review the work, the fees, and the reports, then benchmark all three against the market for your industry.

03 — The verdict

Plain walkthrough

A clear answer — overpaying or fair — what's worth keeping, and exactly what to raise at your next renewal.

Request benchmarking

Find out if you're overpaying.

Tell us who you pay and what's been bothering you — we'll respond within 24 hours with scope, a quote, and a start date.

Upon request · scoped to your setup
Independent — we don't sell marketing or take referrals
A clear verdict, benchmarked against real market data
The report is the product — no retainer, ever
Go deeper

Want the full picture?

Benchmarking judges your agency. If you want an independent read on your own marketing, that's an audit. See all audits →