Objective Look
A different breed of

Digital Marketing
Audits.

  • Not sure what the hell your marketing agency is actually doing?
  • Tried every trick in the book and still don't see movement?
  • Spend thousands monthly… and it's unclear, for what?

Let us check what's really going on with your digital marketing, SEO, reputation, content and CRO. Get the full picture — unbiased & human.

Request an audit How it works Reply within 24h
A basset hound in a detective's deerstalker hat — the marketing watchdog on the case.
01 — Why audit

Why do you need a digital marketing audit?

Because there are thousands of agencies — and far from all of them are good. There's a chance your marketing is handled by a team that isn't doing its best to deliver results. So, like thousands of other business owners, you may feel the lack of certain traits a good audit genuinely delivers:

Awareness & Clarity

We keep it honest and simple. "This works, this doesn't, here's how to fix it" — backed by 280+ checkpoints and a team of experts.

Safety & Understanding

If your marketing budget is being utilized poorly, or your current marketing team is underperforming while overreporting — we'll let you know.

Growth & Performance

Once you see things for what they are, you can channel your budget to areas that will bring the best results, the fastest.

02 — Why us

Because we do it great and act in your interest only.

Unlike others.

Human

We explain what's good, what's bad, why, and how to make it work. No dropping a ton of technical terms to impress, and no AI reports.

Unbiased

Our only goal is to provide an audit that makes things clear. It's not a foot-in-the-door freebie, and we don't do retainers. We're independent from your results.

Expert

Over 50 years of combined experience in digital marketing. We know exactly where unnecessary costs hide and where opportunities grow. We've seen it all.

03 — Trust your hunch

If it looks like a duck and quacks like a duck

There's a reason you're looking for an audit. Businesses that are happy with their marketing performance don't do that. People with no marketing look for agencies, not auditors. So — why are you here? Your instincts (hunch, experience, intuition, whatever you call it) say "something's not right".

You're right to doubt. Now let's find what exactly is broken, why, and how to fix it.

We're second in line after your instincts to trust: our business model makes us independent and unbiased by design — no tricks, no workarounds. Since providing the best possible audit is our only job, there's no reason not to do it perfectly.

04 — Our services

Transparency from Step One

We look at SEO, ads, content & reputation as a single system, because it is. Here's the final price you're paying: no upsells, hidden fees, or anything that would undermine trust. Rounded, because we respect our clients and don't use the same $499.95 tactics your local Walmart does.

Clarity 2 days · 1 call
$500

"I want a quick, honest answer"

A focused look — enough to tell whether you're broadly fine or there's real work to do. The fastest, lowest-stakes way to get a straight, honest answer.

Start now with Clarity
Strategy 12+ months covered
On Request

"I want more than just expert analysis, I need projections"

The one plan to cover it all. We examine the foundation and map the road ahead — twelve-plus months of direction, so you never need an audit again.

Start now with Strategy

Need just one area? Explore Single Area Audits →

05 — What we audit

What a digital marketing audit actually covers.

Every Objective Look plan looks at your marketing as one connected system. Our digital marketing audit services span five disciplines — examined together, because your reputation moves your rankings and your UX moves your ad ROI. Need just one? Each links to a focused single-area audit.

01

SEO

How Google and AI see you — indexing, technical health, rankings, and the keyword ground you own versus what you're leaving to competitors.

02

Paid Ads / PPC

Where every ad dollar goes — wasted spend, broken tracking, mismatched landing pages, and whether the campaigns are even pointed at the right people.

03

Content

What you say and how you sound — whether your content ranks, converts, and matches what buyers actually search for.

04

Reputation

What people — and AI — say about you across reviews, forums and listings, and what it's quietly costing you in trust and sales.

05

Conversion & UX

How easily someone can buy, learn and trust — the friction between a click and a customer.

In every full audit

Looking for a free digital marketing audit? Honest answer: automated tools scan a sliver of the above, and the agency offering you a "free audit" is really selling a retainer. Ours is paid because the report is the product — not the bait.

06 — vs. Agency audits

Why not an audit with another marketing agency?

Digital marketing agency audits are 90% of the time a foot-in-the-door option to upsell you a retainer with "fixes." It's biased by default. Our debrief calls cover results, not future monthly payments.

Auditor's audit (us)
90% of agency audits (them)
Goal
To provide an audit
To get a foot in the door
Result
Full list of things to fix + roadmap
A sales call trying to scare you into paying monthly
Nature
Stand-alone, self-sufficient service
Freebie or a cheap conversation starter
Will reveal
Everything that needs attention
Only what's beneficial for them to reveal
Will use
30+ tools + human expertise
1–2 tools and AI (to cut their costs)
Benefit from
A proper finished audit, word of mouth
The contact itself, billing you $X,XXX/month later
Essentially
Work for your goals
Work for their goals
A no-commitment briefing

Let's find out what stops you.

Request a quick no-commitment briefing call to see whether it's worth it. Fifteen minutes, zero pressure.

07 — Methodology

SHG System:
Sins · Hygiene · Growth.

There are a dozen complex audit methodologies out there, and most are designed to sound fancy. We've developed our own — one that probably doesn't look "professional," but works best and doesn't hide the action behind technical terms.

01 Total: 70+
Sins

Major, unforgivable issues. If you're paying someone and they make these mistakes, it's theft and acts against you.

For example
  • Conversion tracking missing or broken — every report you're shown is guesswork.
  • Ad budget burning on branded terms you'd rank #1 for, for free.
  • Pages Google can't even index — invisible, no matter the spend.
02 Total: 80+
Hygiene

Not critical but costs you. Little things that compound and damage your image. Bad enough to care, mostly easy to fix.

For example
  • Slow pages quietly leaking visitors before they convert.
  • Duplicate or missing page titles across the site.
  • Inconsistent business listings confusing both customers and Google.
03 Total: 110+
Growth

Things you can skip and still feel OK — or do, and feel amazing. Vary by industry, ultimately dictated by benchmarking.

For example
  • Keyword clusters your competitors own and you don't.
  • Content that ranks but doesn't convert — a fast CRO win.
  • Benchmarks showing exactly where rivals out-rank or out-spend you.
Request audit 280+ checkpoints. One verdict.
08 — Questions

Digital Marketing
Audit FAQ.

All the questions you may have before we start. Answered by our team.

Why does site size not affect the price? +

Because we don't do just a "website audit" or "SEO audit" — we do a full digital marketing audit.

If your site has 1,000 pages, we'll spend time analyzing them. If your site has 10 pages, we'll spend the same amount of time on benchmarking and coming up with suggestions: whether you need to make it a 1,000-page site or not, and how exactly to approach it to maximize returns.

Besides, we analyze your full digital presence: brand mentions, listings, off-site entities, social media, backlinks profile, and active campaigns. It can't be defined by the number of pages on your website alone.

How do you work? What's the workflow? +

It's always — regardless of the option you choose — a 5-step process:

  1. You request the audit and pay for it.
  2. We do a 30-min briefing call to listen to you in detail.
  3. From two days (Clarity) to three weeks (Strategy), our team works on your project.
  4. When we're done, we present the results: full audit (up to 280+ OK / Not OK points with explanations), summary (3 slides giving you the answer in one minute), and roadmap (what to do next).
  5. We make a debrief call: our representative walks you through the issues, explains them in plain human language, and answers any questions.

That's it. No upsells, no retainers. You walk away with clarity and a plan; we add +1 to the "Successful Audits" counter. Win-win.

Which "Single Area" audit options can I choose? +

There are 4 of them:

  • SEO — how Google sees you and what you can do to make it love you more.
  • ORM — what people say about you, including review platforms, forums, communities, and what AI thinks of you based on your reputation.
  • Content — what you say, how you sound, what image you create, what may make people walk away.
  • Visuals & UX — how easy, pleasant, and quick it is to buy from you, learn about you, and use your website.

In our basic plans we analyze all of them, because all these areas are deeply interconnected: your reputation affects your rankings, your UX affects the effectiveness of your ads, etc. The isolated option is an "upon request" exception.

When you find issues, do you fix them? +

No, we don't. And that's the best part.

We're an X-ray for your marketing. If your arm hurts, the X-ray doesn't heal it — it just shows whether there's a fracture. And you don't want your X-ray doc to be biased: if they profit from the diagnosis, they might shift the verdict for personal gain.

That's why we stay independent: we don't sell fixes, retainers, or "continuous monitoring," and we don't do referrals. Our only job is to give you a clear, unbiased answer — is it OK, or is it not?

We're auditors, not an SEO agency in disguise. That's what makes us worth it.

Which option should I choose? Why such a price difference? +

It's calculated from the hours we'll spend on your project, the tools we'll use, and the depth of analysis. Here are some scenarios:

  • Clarity — for impulsive purchases, when you're fed up with too-good-to-be-true reporting and lack of results. A brief look that's enough to say whether you're OK overall, or there's a ton of issues.
  • Clarity + Growth — for when you have a real need for an audit and want to be sure of your current standing. A full-scale classic audit.
  • Strategy — for when you need an audit AND consulting on the best ways to move forward. The audit doesn't make money directly; understanding where to go next and doing it does.
  • Single Area — when you're happy with, say, ads and reputation but stuck on Page 10 of Google. For those who know what they want.

We cover all your audit needs. Pick the option that suits you best.

When we're done, what's next? +

For us — nothing. Our business model does not include:

  • Retainers or continuous work
  • Quick-fix packages
  • Monthly subscriptions
  • Up-sells
  • Referrals to other agencies
  • Newsletters to make you return (aka spam in your inbox)

We're a do-it-once service. We use our single chance to deliver full clarity.

For you, it's either peace of mind or a straightforward plan. All audit options include the roadmap and recommendations. Whether your current agency does it or you get a new team to take on the mess the previous one left, is up to you, not us. Our only job is to make sure you operate based on objectively correct information.

09 — Request an audit

Tell us where you suspect something is wrong. We'll check.

Drop your details — we reply within 24 hours with scope, fixed quote, and start date. No discovery call required.